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Review of W Magazine, September 1998 One of the main articles in W September 1998 is a story about designer Helmut Lang, "The Sleeping Giant". The story is written by Bridget Foley, a veteran W and fashion writer. The thrust of the story is that Lang is shaking up the fashion industry by setting new trends (e.g. stretchy Ts in the early 1990s) and altering the tradional fashion collection show schedule. Lang moved his Spring 1999 show to September, and pulled with him Clavin Klein and Donna Karan. W says the Lang is "fashion's current epitome of hip", quite a jump for a designer that Saks Fifth Avenue spokesperson Nichole Fichelis says was merely "marginal" only 10 years ago. How did it happen? lang is known for his simplicity, "equal parts visionary and realist" is the way W puts it. He long played the cutting-edge angle, with techno fabrics as the core, now his work is subtle and luxorious, but with paler colors and and artsy dresses. He has grown from a studio on Greene Street in Soho (New York City) to having boutiques in major cities around the world. He has also made staff changes that culminated with a close working relationship with his stylist, Melanie Ward. He credits his move to New York from Europe with getting a better balance in his life, saying "New York invites you to get certain things done in a certain time." The key to Helmut Lang, according to W, is his philosophy of "embracing change." This article is one in a series reviewing W Magazine September 1998 as an example of utilizing HtmlOthello as a marketing and communications tool for Internet publishing. Htmlgames.com is not affiliated with W Magazine and provides this review as commentary only. |